60% of B2B companies enhance their investment in online video

The start of the new year imposes new budget planning and design for companies. In the case of B2B, more than half (52.2%) I have decided to increase resources for marketing area in 2014, as stated in Advertising Age.

According to BtoB Outlook: Marketing Priorities and Plans, the percentage of companies that this year will increase its budget is significantly higher than it did the same in 2013 (52.5% vs 48.7%). Instead, it should clarify that the percentage of the increase will not be very high. Only 36.4% of the companies surveyed intend to increase the budget of the marketing area by more than 10%.

The power of recommendations pervasive among younger moms

The power of online recommendations decisively influences moms when buying baby products. This is reflected in the latest study by BabyCenter.

66% of the millennial moms highest income states actively seeking online opinions when it comes to buying products for your baby. The experience and advice from other mothers are for them a source of reliable information. Hence brands begin to worry about the degree of customer satisfaction, and work to provide a satisfying experience. Values that will lead them to recommend the brand.

Single, childless and ‘boring’: social changes that modify consumption

50 years, year above year down, does create a portrait robot of a consumer was simple, because in the end all were cut from the same pattern: Certain formative years, look for a partner with whom to share your life and above all have few children, a family owned house (if you were doing a portrait robot of US consumer you could add in the suburbs) and a few aspirational purchases like a car or a family vacation. But 50 years later all this profile has remained in just Hipster material for songs and grainy images in series and advertisements retro air. The consumer is no longer the case. And the work of advertisers today is far from how easy it could be to those of the era of Mad Men.

Families have long ceased to be so. There is no father, mother and a couple of kids. Now the combinations are much more diverse and advertisers have ahead the challenge of reaching them all. Generational changes have also modified as are those consumers who have to reach. Baby boomers 50 years gave way to the X generation, which is now being superseded by the millennials (the largest object of desire for brands because they are the largest group of consumers for a long time) and even its replacement, the generation Z.

Popular Cosmetic Procedures

Plastic surgery is used to correct a range of issues and is not always purely cosmetic in nature. For many people, alongside the many physical benefits, the psychological benefits of undergoing cosmetic procedures also prove extremely significant.  No longer are we simply choosing to simply go out and get our teeth straightened or whitened by general dentistry practicions like http://www.sjrdental.co.uk a leicester based dentist but more and more time is being spent having something shifted, moved or more!

10 ideas to bring the customer experience to the next level

The customer holds now more than ever the focus of the strategy of any company. His experience and level of demand leads us to constantly work to exceed your expectations.

It is no longer enough to be there to address a specific problem, it is necessary to the next level. To this end, the article of 1to1media collects 10 ideas to advance our goal of providing a fully satisfactory experience to our customers…

Be proactive. The customer does not begin only when he calls our attention to a significant problem, but must be present from the first signs of it. The detection of the first setback is enough to launch the whole mechanism, and wake up alerts that allow them to act, in order to show our interest in ensuring their satisfaction, resolve any issues related to the brand.