45% of mobile users demand personalized offers tailored to your interests

It is no news that customers seeking information on what they are interested in buying. An activity for which 61% use their smartphone. A fact that turns mobile devices into major drivers of sales, also for retailers.

The study of GE Capital Retail has been able to appreciate the usefulness of these mobile devices when encouraging sales, not only online, but also in the case of traditional shopping. Thus, 36% of participants in their study acknowledge that they have made a purchase with your smartphone in the last quarter.

Only 1 in 4 marketers can demonstrate the effectiveness of their marketing strategy

Demonstrate the impact of marketing activities is the big headache that marketers face. Pressure has increased in recent years, has confessed that 85% of sellers.

As reflected in the report of ITSMA and EEV (Vision Edge Marketing), only 26% of companies are able to measure the impact of your marketing strategy for your business.

Although companies have the assurance that their actions effectively promote business, it is not so easy to prove. According to the survey, 40% of these vendors said that their marketing efforts are noted in the impact of your business, but can not show how they have influenced the achievement of the objectives. Another 28% also defends the effectiveness of their marketing strategy, but does not know if has significantly impacted, nor how to measure those results.

Retailers suspended in mobile experience

Mobile sites and applications retailers do not meet user expectations in terms of experience and usability. So we learned a result of the survey conducted in the UK to more than 460,000 consumers ForeSee.

According to the Index of Experience ForeSee, none of the major retailers reached levels of excellence in their mobile sites in terms of customer experience. A reality that does not fit at all to the needs of users and which is a major obstacle to the development of mCommerce, with the aggravating circumstance that, poor mobile site optimization of a customer check into the arms of the competition.

Why brands want to conquer the hipsters?

One of the best manuals to find out what being a modern, the Castilian word that could apply to talk about what hipster, is no manual sociology. It is a not very long (and with a test at the end to test our level of modernity) comic, which claims to be “more useful than the Tupperware your mother,” and that explains how the protagonist ended up becoming the figure that gives title history, Modern Pueblo. Graphic design, artists and gin and tonics with cucumber slices: And so, laughing, the outlines of what they like to modern is discovered. The comic was one of the bestsellers of 2011 (and yes, perhaps gin and tonics with cucumber slices and have become mainstream), but interest has not waned modern since.

Hipsters are the new wave crest and brands want to be with them. The cities have been invaded by local small they are ‘like them’, have flourished as if it had come spring points to buy organic things or unique things (or anything that departs from usual) and up fully mainstream firms have begun to incorporate themselves what they buy modern elements. The ads are, of course, full of hipsters, because modern have become an attractive market and conquer.

We are legion, the new motto for customers

We are Anonymous. We are Legion. We do not forgive. We do not forget.Tarry !. This slogan known that Anonymous championed their own struggle, could well be applied to the vast number of consumers and dissatisfied customers who protest or express their displeasure at the negative experiences with companies and brands. The only difference is that in this case, do not deal with anonymous people who lack or try to hide their identity, but people who report certain abuses and claimed to own name and so discovered, better treatment, better care and solutions their problems as clients.

Surely we all witnessed on occasion of a situation of this kind. Either through forums, communities or social networks, complaints and negative experiences by consumers exposed to all kinds of companies and brands are a constant which is continuously repeated. With it, companies reputation is at stake and tends to a thread that can sometimes lead to conflicts or problems many older and difficult to control for own brands.

Interaction: Why is it so important to your comment?

Long before Facebook announced its new statistics, which are oriented in a measure the interaction of published content (among other things, of course) trends indicate a shift in the industry of social media to interaction, conversation, leaving a little off the myth of large amounts of fans, to focus more on bilateralism, i.e. the commitment of the audience.

What I want to refer to this? Surely you’ve seen quite often: very interesting items that are viewed by thousands of people, retweeted by hundreds, with many clicks on the “Like” button on Facebook, with many “+1” of Google.

From any point of view, a success for its content but, however, when we see the comments area, the reality we see is totally different: very few comments, and even, in some cases, without comment.