According to eMarketer, it is estimated that there will be nearly 21 million Twitter users in the US later this year and that a significant portion of them will use this channel to follow brands.
Research on Twitter users Constant Contact and Chadwick Martin Bailey puts the share track in 21% of the total, closely in line with the study of Compete, held in April this year 2011, according to which 19% Twitter users are here brands to follow.
In the study Constant Contact / CMB, most fans still only a few companies favored in Twitter. His main reason for becoming a follower of the brand, cited by 64%, is that they were already customers of the company, well above 48% following a firm just to get discounts and offers.
While Twitter followers can be loyal customers, that does not mean that monitoring has no effect on them. Overall, 50% said that after following the tweets of a company were more likely to purchase. Among men the percentage was 55%. A larger majority said even that would be more likely to recommend the brand to others, at least in the case of a few companies that followed.
If brands want to follow them will have to give their fans what they want.Apart from promotions and discounts, which represent information-61% follow brands to be the “first to know” what is happening and access exclusive content (36%), along with content that can be shared with and retweet others (28%).