Posted inBusiness

Free delivery vs online discounts, a battle between generations

There is no point denying the evidence. Discounts and other economic incentives are the last little push that customers need to finally push the button to buy.

However, not all these “cuts” have the same effect or influence equally on all customers. According to the study of Retention Science, customers prefer to get a percentage discount on their orders. Such is the case of 30.9%.

Another advantage that the rage is being able to save shipping costs. About a quarter of respondents (21.8%) prefer not to have to pay more for that home with the order.

Posted inBusiness

Marketing Social media keys: In search of Influence through Content

Social networking and information sharing have become more than just a trend and a constant in the social network or any online marketing strategy. Thanks to the power of the media and social networks now, information ‘travels’ quickly gaining in this process greater coverage, dissemination and the possibility of reaching a wider audience.

These are certainly important issues that have highlighted the importance of content in social media strategies and online marketing, no regardless that to achieve our goals, quality of information and its context are also aspects that should prevail and prevail to achieve greater relevance and impact.

No need to remember once again that content is still king and queen context. But again, the crusade for many began to gain relevance and visibility through the content, again leaving evidence and erroneous beliefs by those who have not yet understood that the amount is not synonymous with quality.

Thus, those who act wrongly using social networks to flog continuous bomber information indiscriminately, must also understand that in this act of excesses, the result can cause significant adverse effects.

It is true that not only marks but again blogs and online publications venture to experience a new golden era, and found social networks a new channel of information dissemination and promotion. However, in practical and intelligent use the key that will make us gain greater relevance and influence if base our actions on some basic principles resides.

Posted inBusiness

Sloth, enemy of traditional trade and e-commerce ally

Wikipedia itself illustrates this well known term. Sloth, Latin: acedia, accidia, pigritia. Despite its many definitions, commonly also it is known as laziness, laziness, slothfulness, laziness, among other terms that may even become pejorative.

All living things that move, they tend not to waste energy if there is no profit, which does not need to be safe and immediate. Even people who avoid any activity of which this benefit is not immediate, they are often described as lazy or lazy.

No need many more explanations to understand the connotations of laziness and the unwillingness to perform certain tasks also under certain circumstances or habits that make us become more comfortable people. However, if we can stop and reflect, how these behaviors are directly influencing other habits and trends.

Posted inBusiness

How to use technology to improve customer service

The customer is a key in the sales cycle; an ingredient that is present throughout the process and which bears the responsibility to ensure a satisfactory experience and promote their loyalty.

Have good customer service is the next level, you can strengthen the bond and build trust. Hence the need to innovate in this area, applying new tools and channels to facilitate this communication. Fortunately there are many solutions on the market, which should know and UQUE can always be integrated to exploit their potential.

The online chat, to chat in real time from the website. It is very common during the checkout process, customer expresses doubts. Before which, it can choose to search for information on the web, or try to find by any means. If you have the opportunity to speak directly, without the need to pick up the phone, quickly and effectively, it will increase the likelihood that the customer use this system, and it valued as a point in favor of the company. On the other hand, internally it is a fast and efficient method of managing customer requests, including several at once, thereby saving time and money and gaining in effectiveness.

Posted inBusiness

Does being in social networks is part of the work of the CEOs?

To date, the highest representatives of the companies have struggled to stay out of the area 2.0. A common trend even in large corporations. Something already highlighted a recent study published by Augure in late 2013 and in which revealed that 70% of CEOs Nasdaq 100 had no presence in Social Media.

However, being on social networks is not a whim but a necessity. Different audiences of a company, from customers to employees and stakeholders need their visible head is able to come to the fore at any time, and demonstrate that holds the reins of his company. A fact that today is achieved by maintaining an active presence on social networks. This is a direct and open medium, which allows instant and effective communication, thereby contributing to confidence and commitment.

Posted inBusiness

Spending on Internet advertising in 2019 will surpass the television

A Forrester study has set a date and time to time when ad spending on television will be behind the advertising investment in the digital market and change is imminent. According to the findings of the study, in 2016 it will reach one another and in 2019 the difference between them is already a few thousand million dollars.

In 2019, forecasts Forrester (which are limited to the US market, although this issue is the market of this country that often set the tone for what will happen in the other in the immediate future) indicate that spending on advertising television brands will be in the 85,800 million dollars. Faced with these numbers, digital advertising will get billed an amount 30% higher, as noted from the consultant, and reach 103,000 million. Thus, the investment in Internet advertising will overtake investment in TV advertising.

Posted inBusiness

5 Myths that brands still believe about millennials

Brands are pretty close to despair understand the millennials. The so-called Generation Y or Millennials, which includes those born in the 80s and early 90s, is the object of desire of businesses are the next big group in the labor market (which will become in consumer decision-makers as they will be those who are more spending) and they are one of the most attractive consumer groups by their characteristics to which it has had to face the market in recent decades.

However, brands and businesses do not understand these consumers. Millennials have little to do with their parents or older siblings and are diametrically different from previous generations. Those responsible for human resources, this is causing them great problems because they do not understand what seek these young people when faced with the labor market (their value system is different and value intangibles like happiness over things like high) income. For marketers, the situation is not them easier.

Posted inBusiness

The generation of millennials do not buy without their mobile

Are electronic devices an indispensable and essential part of the buying habits of Millennials? The Millennial generation is the first that has grown and become adult (and consumer) in an environment in which electronic devices were everywhere and where buying habits were opened to many and novel formulas they changed how they buy and how brands and related information are accessed. Therefore, their consumption patterns are very marked by this new context and have become something other than what they used or were members of the previous generation.

It is said recurrently that millennials consumers are no longer able to buy if not with the phone in hand or already do not except with internet as support or support and the fact is that the data and analysis reality show that the statement is not a cliché but a pretty good estimate of how buy the millennials. A study by Mintel on buying habits millennials so has (again) proven.

Posted inBusiness Tech News

The online reviews succeed by replacing the “see and touch” of the off line stores

One of the emerging genres in the network is the reviews. In fact, one could say that leads being an emerging genre for years, but the truth are that as time goes popularity also is increasing. Consumers (and some specialized media) publish full articles of opinion about the products they consume and, above all, produce videos that show the characteristics of these products and services.

YouTube is full of testimonials where someone explains his experience with this product and which visits this content and reception of them never ceases to be positive. Consumers, the opinions of others love and before buying a product they feel increasingly tempted to look at what others have. Who has not sought each other’s opinion before giving the final ok to shopping, and who has not analyzed in a YouTube video two products before settling on one?

Posted inBusiness

Companies are giving priority to content over ads

Nobody likes online ads: interrupt, deconcentrated, and half the time not even appear products you could be interested in buying. The figures endorse: the ratio click on the banners does not stop down, 94% of consumers skip the pre-roll ads for the first five seconds and 1 in 10 display ads come not ever be seen by a person. Not to mention the rapid growth in the adoption of adblocking: legion consumers are happy to do without online advertising.

In this context, brands must bet on other formats to promote themselves , and budgets give a good account of this: every time grows more investment in quality content, compared with advertisements life, as reflected in the analyst Rebecca Lieb in a new report, where various statistics on the effectiveness of online ads of various brands top are shared.