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Marketing Social media keys: In search of Influence through Content

Social networking and information sharing have become more than just a trend and a constant in the social network or any online marketing strategy. Thanks to the power of the media and social networks now, information ‘travels’ quickly gaining in this process greater coverage, dissemination and the possibility of reaching a wider audience.

These are certainly important issues that have highlighted the importance of content in social media strategies and online marketing, no regardless that to achieve our goals, quality of information and its context are also aspects that should prevail and prevail to achieve greater relevance and impact.

No need to remember once again that content is still king and queen context. But again, the crusade for many began to gain relevance and visibility through the content, again leaving evidence and erroneous beliefs by those who have not yet understood that the amount is not synonymous with quality.

Thus, those who act wrongly using social networks to flog continuous bomber information indiscriminately, must also understand that in this act of excesses, the result can cause significant adverse effects.

It is true that not only marks but again blogs and online publications venture to experience a new golden era, and found social networks a new channel of information dissemination and promotion. However, in practical and intelligent use the key that will make us gain greater relevance and influence if base our actions on some basic principles resides.

Marketing Social media keys In search of Influence through ContentMore information does not equal greater return

If we think that increase the production of information we generate a higher return, we will be committing a major error of principle. Especially if our only goal is to pretend generate more attention, attract more traffic to our website or get new readers retain or potential customers.

Think of social media as something truly social. We light the wick and our fans who must spread the fire, so it is neither desirable nor advisable to adopt the role of arsonists!

Context is important when quality is the hallmark

If we want to expand the fire started, we provide fuel so that this does not end up shutting down. The best option is to go for quality. The good, twice good!

We know many techniques to generate more excitement. catchy headlines that lead to information bottomless sensationalistic content, etc … None of this will bring us what we’re looking for. If we focus on the quality of content in its true context, we will have begun to quietly boost our reputation will grow as a hallmark.

Refresh rate

Knowing be moderate is a quiet and difficult to control gift. Like drugs or alcohol, excesses will end up paying. If we generate information we have to learn to share ‘dancing to’ that mark the social media themselves and their own users.

Social networks maintain their own breathing. Inspire and exhale! Every action must be generated as a true inspiration. We must allow time for the process to start it again. No saturating. Hyperventilation, deeper and faster than normal breathing can generate negative effects and especially the rejection of our own fans and followers. Do not turn your head high timelime in your followers!


Reputation is a reflection of our own prestige generated by the different interactions and values. Another big mistake is thinking that it remains under our own control. In social settings, we can work for it but other people who manufacture it in conversation and provide their views.

It is important at this point to emphasize that our perception of reputation can be wrong and can be very different from our own opinion, so it until and necessary to listen and understand the perceptions and opinions of others. Do not believe the best but feel proud when others recognize your work. Then you are on the right track.

We can improve our reputation as greater exposure get positive mentions of the information we generate, share or other recommended or share. Again the absence of the main ingredient in our formula (quality), we will make more difficult our path to success.

Influence and Better relationships

‘Social Being’ may prove to be a broad and ambiguous term. However, within the context of the new stage of social media, social being truly means to be sociable in relations with our peers. No place for loners seeking an oasis where to stay hidden.

If we intend to develop an online strategy where content truly flows, we will start to generate our own circle and critical mass of social relations, while getting arouse sufficient interest to others are those who consider us an influential link in this chain infinite connections.

Here again is again important what we have to say. Information, quality, relevance and context. And of course what others may say about it. A two-way communication where equally important is the speaker and the listener. And so we must act grateful and reciprocal. We cannot pretend to be the only players!

Real conversations

Maybe sometimes we can have the feeling surrounded by so much technology, use and talk to all kinds of ‘machines’. It is important to be aware that the other side there are real people and as in real life, serving impulses and present their own reactions.

Pretender use social media as a great speaker does not mean that we cannot establish dialogue and give importance to what others have to say when it may be relevant. Of actual conversations you learn and can give way to links and closer and consolidated relationships. New words faithful to our listeners who are always aware when something new we have to say or share.

And not to forget to leave forgotten what others from social networks aim to communicate, that survived also entails that can be forgotten. They are good advice, take it for free!

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