To date, the highest representatives of the companies have struggled to stay out of the area 2.0. A common trend even in large corporations. Something already highlighted a recent study published by Augure in late 2013 and in which revealed that 70% of CEOs Nasdaq 100 had no presence in Social Media.
However, being on social networks is not a whim but a necessity. Different audiences of a company, from customers to employees and stakeholders need their visible head is able to come to the fore at any time, and demonstrate that holds the reins of his company. A fact that today is achieved by maintaining an active presence on social networks. This is a direct and open medium, which allows instant and effective communication, thereby contributing to confidence and commitment.
Therefore, CEOs must be in social networks, in response to a request that society demands loudly. As reflect the new findings of the Global CEO Social Survey, its benefits have a positive effect on many aspects.
It helps to improve sales. 61% of American consumers was more willing to choose a mark where its top management has been directly involved in the communication of company values through Social Media.
82% of them feel that the social activity by the CEO of the company contributes to transmit the values of the organization, and create its brand reputation. It is a trusted source of first level.
For 77% of respondents in the US, social networks are a powerful tool that allows foster leadership and increase the credibility of senior executives. 80% believe it helps improve your image and personal reputation.
Social networks are certainly a direct communication channel with stakeholders, without intermediaries; so that it can establish a fluid dialogue, recommended for both parties.
71% of participants in the study finds that social networks provide a useful public relations tool that allows both CEOs and the rest of managers acting on their own behalf, showing closeness and generating confidence in a more cash through intermediaries. A fact especially necessary in defending the good name of the brand in any controversial situation, thus mitigating the effects of a reputation crisis.
This practice also indicates transparency by brand (77%), which gives credibility to the interventions of the organization, generating engagement with all public and stakeholders. 83% believe it is a way to establish stable and fruitful relations with the business environment, both internally and externally.
As follows from the study, the multiple advantages that the heads of the organization are present in social networks should make them aware that developing an online presence is part of their daily work; encouraging them to take the final step.