Three key aspects for successful Inbound Marketing strategies

One of the primary goals of any business is to get new customers, and a way to attract non – intrusively is using strategies Inbound Marketing.

This is probably because the tactics of Inbound Marketing focus on creating quality content that will push users to companies or products, where they would be positioned naturally. Aligning the content that is published with the interests of customers, naturally it attracts incoming traffic that businesses can turn into leads, sales, etc...

Video ads especially influence young people through their mobile

How to consume information is not the same in any type of device, therefore, not how it affects us that message. On average, users use up to 4 devices, where the smartphone plays a key role, followed by the television, according to data provided by Magna Global.

In recent years, the exposure time to the different devices has increased dramatically, to the point that they spend more time sleeping. Already in 2012 the study estimates that devote 74.5 hours to consume information, compared to 60 who invest in our sleep time.

Keys marketing in the social era: Being without disturbing

In an increasingly digital world, the key is to have a potential as human behavior without disturbing or persecuting, show up, conquest, and take your audience.

Every time we look for something related to marketing or advertising, with viral videos or SOMOLO applications, we find numerous studies and opinions that seek to understand and take advantage of consumer behavior. With neuromarketing not only we want to understand this behavior as a way to control our campaigns have a high effectiveness. We always want more, and that leads us to seek more complicated processes to get a simple answer.

If brands want to follow them will have to give their fans what they want

According to eMarketer, it is estimated that there will be nearly 21 million Twitter users in the US later this year and that a significant portion of them will use this channel to follow brands.

Research on Twitter users Constant Contact and Chadwick Martin Bailey puts the share track in 21% of the total, closely in line with the study of Compete, held in April this year 2011, according to which 19% Twitter users are here brands to follow.

Are community managers capable of generating experiences and emotions among followers of brands?

We know that emotions are one of the cornerstones of the commitment that customers buy with brands. We know that they have become a target for the identification of which depends on the success of a marketing strategy.We know that the product will now precedes the experience, as a link between customers and brands.

The experience has become an indivisible part of the new advertising. The pursuit of customer engagement with the brand, is not possible without impact and emotion variables that make the experience “a matter of mutual benefit.”

Most large online fashion shops need to optimize their websites to mobile devices

Fashion brands still have a long way to optimizary adapt their online sales to tablet devices; This is the main conclusion of the study by QUISMA, network marketing agencies results leader in Europe, whose aim is to assess the adaptation of online selling tablet device eight stores leading the fashion market in Spain: Nike, Zara, Adidas, C & A, Stradivarius, Mango, Springfield and Desigual.

Mango stores and adidas have developed remarkably adapted to tablet devices; They have a simple structure and a careful design and large buttons for easy user navigation both vertical and landscape. In addition, registration and purchasing processes are very intuitive and have confidence elements, conditions of purchase and a button Call-to-Action visible and highlighted.