Fashion brands still have a long way to optimizary adapt their online sales to tablet devices; This is the main conclusion of the study by QUISMA, network marketing agencies results leader in Europe, whose aim is to assess the adaptation of online selling tablet device eight stores leading the fashion market in Spain: Nike, Zara, Adidas, C & A, Stradivarius, Mango, Springfield and Desigual.
Mango stores and adidas have developed remarkably adapted to tablet devices; They have a simple structure and a careful design and large buttons for easy user navigation both vertical and landscape. In addition, registration and purchasing processes are very intuitive and have confidence elements, conditions of purchase and a button Call-to-Action visible and highlighted.