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Only 1 in 4 marketers can demonstrate the effectiveness of their marketing strategy

Demonstrate the impact of marketing activities is the big headache that marketers face. Pressure has increased in recent years, has confessed that 85% of sellers.

As reflected in the report of ITSMA and EEV (Vision Edge Marketing), only 26% of companies are able to measure the impact of your marketing strategy for your business.

Although companies have the assurance that their actions effectively promote business, it is not so easy to prove. According to the survey, 40% of these vendors said that their marketing efforts are noted in the impact of your business, but can not show how they have influenced the achievement of the objectives. Another 28% also defends the effectiveness of their marketing strategy, but does not know if has significantly impacted, nor how to measure those results.

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Retailers suspended in mobile experience

Mobile sites and applications retailers do not meet user expectations in terms of experience and usability. So we learned a result of the survey conducted in the UK to more than 460,000 consumers ForeSee.

According to the Index of Experience ForeSee, none of the major retailers reached levels of excellence in their mobile sites in terms of customer experience. A reality that does not fit at all to the needs of users and which is a major obstacle to the development of mCommerce, with the aggravating circumstance that, poor mobile site optimization of a customer check into the arms of the competition.

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Why brands want to conquer the hipsters?

One of the best manuals to find out what being a modern, the Castilian word that could apply to talk about what hipster, is no manual sociology. It is a not very long (and with a test at the end to test our level of modernity) comic, which claims to be “more useful than the Tupperware your mother,” and that explains how the protagonist ended up becoming the figure that gives title history, Modern Pueblo. Graphic design, artists and gin and tonics with cucumber slices: And so, laughing, the outlines of what they like to modern is discovered. The comic was one of the bestsellers of 2011 (and yes, perhaps gin and tonics with cucumber slices and have become mainstream), but interest has not waned modern since.

Hipsters are the new wave crest and brands want to be with them. The cities have been invaded by local small they are ‘like them’, have flourished as if it had come spring points to buy organic things or unique things (or anything that departs from usual) and up fully mainstream firms have begun to incorporate themselves what they buy modern elements. The ads are, of course, full of hipsters, because modern have become an attractive market and conquer.

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We are legion, the new motto for customers

We are Anonymous. We are Legion. We do not forgive. We do not forget.Tarry !. This slogan known that Anonymous championed their own struggle, could well be applied to the vast number of consumers and dissatisfied customers who protest or express their displeasure at the negative experiences with companies and brands. The only difference is that in this case, do not deal with anonymous people who lack or try to hide their identity, but people who report certain abuses and claimed to own name and so discovered, better treatment, better care and solutions their problems as clients.

Surely we all witnessed on occasion of a situation of this kind. Either through forums, communities or social networks, complaints and negative experiences by consumers exposed to all kinds of companies and brands are a constant which is continuously repeated. With it, companies reputation is at stake and tends to a thread that can sometimes lead to conflicts or problems many older and difficult to control for own brands.

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Interaction: Why is it so important to your comment?

Long before Facebook announced its new statistics, which are oriented in a measure the interaction of published content (among other things, of course) trends indicate a shift in the industry of social media to interaction, conversation, leaving a little off the myth of large amounts of fans, to focus more on bilateralism, i.e. the commitment of the audience.

What I want to refer to this? Surely you’ve seen quite often: very interesting items that are viewed by thousands of people, retweeted by hundreds, with many clicks on the “Like” button on Facebook, with many “+1” of Google.

From any point of view, a success for its content but, however, when we see the comments area, the reality we see is totally different: very few comments, and even, in some cases, without comment.

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How the m-commerce will change again, the way we buy

When even the companies are preparing for the jump to electronic commerce and to change their sales strategies by new needs imposed this change in consumer habits, an evolution of e – commerce has already appeared willing to change even more things. This is the m-commerce, which is no more (or less) than e – commerce from mobile devices. Consumers increasingly access the network from their smartphones and from their tablets, so I expected it to also make e – commerce sites.

The statistics, whether they come from private companies or public bodies from all point towards this trend and confirm that it is a way to buy fully upward. “In recent years, we have seen an upward trend in mobile shopping, but improved usability of the online store to make purchases through mobile devices is essential to compete in this niche market,” recently stated Ivan Navas, CEO Doofinder a shopping search engine, in presenting a report which highlighted, based on data from the firm, which in the first half of 2014 had increased by 12% the number of orders via mobile devices against him achieved in the previous year.

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Marketing online: 5 Keys to face

The content for mobile devices, the interest that the “more visual” social networks and the use of more efficient metrics are some of the trends that will continue to consolidate next year.

The emergence of the Internet in our lives brought new habits, new ways to access information (and share) and a vast range of entertainment in multiple ways. Consequently, manufacturers quickly realized that had landed in the digital world to seduce the growing majority of consumers connected.

But the web is, by definition, a changing territory. Sites, social platforms, applications and content associated with them are renewed all the time, blessed or ignored by millions of Internet users. For marketing strategists is not only essential to understand the ever-changing nature of the digital sphere but to identify, at a given moment, what are the most relevant to the design and promote actions of online marketing trends are.

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60% of B2B companies enhance their investment in online video

The start of the new year imposes new budget planning and design for companies. In the case of B2B, more than half (52.2%) I have decided to increase resources for marketing area in 2014, as stated in Advertising Age.

According to BtoB Outlook: Marketing Priorities and Plans, the percentage of companies that this year will increase its budget is significantly higher than it did the same in 2013 (52.5% vs 48.7%). Instead, it should clarify that the percentage of the increase will not be very high. Only 36.4% of the companies surveyed intend to increase the budget of the marketing area by more than 10%.

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The power of recommendations pervasive among younger moms

The power of online recommendations decisively influences moms when buying baby products. This is reflected in the latest study by BabyCenter.

66% of the millennial moms highest income states actively seeking online opinions when it comes to buying products for your baby. The experience and advice from other mothers are for them a source of reliable information. Hence brands begin to worry about the degree of customer satisfaction, and work to provide a satisfying experience. Values that will lead them to recommend the brand.

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10 ideas to bring the customer experience to the next level

The customer holds now more than ever the focus of the strategy of any company. His experience and level of demand leads us to constantly work to exceed your expectations.

It is no longer enough to be there to address a specific problem, it is necessary to the next level. To this end, the article of 1to1media collects 10 ideas to advance our goal of providing a fully satisfactory experience to our customers…

Be proactive. The customer does not begin only when he calls our attention to a significant problem, but must be present from the first signs of it. The detection of the first setback is enough to launch the whole mechanism, and wake up alerts that allow them to act, in order to show our interest in ensuring their satisfaction, resolve any issues related to the brand.