The power of recommendations pervasive among younger moms

The power of online recommendations decisively influences moms when buying baby products. This is reflected in the latest study by BabyCenter.

66% of the millennial moms highest income states actively seeking online opinions when it comes to buying products for your baby. The experience and advice from other mothers are for them a source of reliable information. Hence brands begin to worry about the degree of customer satisfaction, and work to provide a satisfying experience. Values that will lead them to recommend the brand.

Single, childless and ‘boring’: social changes that modify consumption

50 years, year above year down, does create a portrait robot of a consumer was simple, because in the end all were cut from the same pattern: Certain formative years, look for a partner with whom to share your life and above all have few children, a family owned house (if you were doing a portrait robot of US consumer you could add in the suburbs) and a few aspirational purchases like a car or a family vacation. But 50 years later all this profile has remained in just Hipster material for songs and grainy images in series and advertisements retro air. The consumer is no longer the case. And the work of advertisers today is far from how easy it could be to those of the era of Mad Men.

Families have long ceased to be so. There is no father, mother and a couple of kids. Now the combinations are much more diverse and advertisers have ahead the challenge of reaching them all. Generational changes have also modified as are those consumers who have to reach. Baby boomers 50 years gave way to the X generation, which is now being superseded by the millennials (the largest object of desire for brands because they are the largest group of consumers for a long time) and even its replacement, the generation Z.

Popular Cosmetic Procedures

Plastic surgery is used to correct a range of issues and is not always purely cosmetic in nature. For many people, alongside the many physical benefits, the psychological benefits of undergoing cosmetic procedures also prove extremely significant.  No longer are we simply choosing to simply go out and get our teeth straightened or whitened by general dentistry practicions like http://www.sjrdental.co.uk a leicester based dentist but more and more time is being spent having something shifted, moved or more!

10 ideas to bring the customer experience to the next level

The customer holds now more than ever the focus of the strategy of any company. His experience and level of demand leads us to constantly work to exceed your expectations.

It is no longer enough to be there to address a specific problem, it is necessary to the next level. To this end, the article of 1to1media collects 10 ideas to advance our goal of providing a fully satisfactory experience to our customers…

Be proactive. The customer does not begin only when he calls our attention to a significant problem, but must be present from the first signs of it. The detection of the first setback is enough to launch the whole mechanism, and wake up alerts that allow them to act, in order to show our interest in ensuring their satisfaction, resolve any issues related to the brand.

Free delivery vs online discounts, a battle between generations

There is no point denying the evidence. Discounts and other economic incentives are the last little push that customers need to finally push the button to buy.

However, not all these “cuts” have the same effect or influence equally on all customers. According to the study of Retention Science, customers prefer to get a percentage discount on their orders. Such is the case of 30.9%.

Another advantage that the rage is being able to save shipping costs. About a quarter of respondents (21.8%) prefer not to have to pay more for that home with the order.

Marketing Social media keys: In search of Influence through Content

Social networking and information sharing have become more than just a trend and a constant in the social network or any online marketing strategy. Thanks to the power of the media and social networks now, information ‘travels’ quickly gaining in this process greater coverage, dissemination and the possibility of reaching a wider audience.

These are certainly important issues that have highlighted the importance of content in social media strategies and online marketing, no regardless that to achieve our goals, quality of information and its context are also aspects that should prevail and prevail to achieve greater relevance and impact.

No need to remember once again that content is still king and queen context. But again, the crusade for many began to gain relevance and visibility through the content, again leaving evidence and erroneous beliefs by those who have not yet understood that the amount is not synonymous with quality.

Thus, those who act wrongly using social networks to flog continuous bomber information indiscriminately, must also understand that in this act of excesses, the result can cause significant adverse effects.

It is true that not only marks but again blogs and online publications venture to experience a new golden era, and found social networks a new channel of information dissemination and promotion. However, in practical and intelligent use the key that will make us gain greater relevance and influence if base our actions on some basic principles resides.