The Engagement, a term that has been using rather regularity when it comes to Internet and specifically social media, increasingly positions itself more as the cornerstone of the Social Web. It is the ultimate goal, the main objective.
Engagement is an Anglo-Saxon term that has no precise translation (literally means “commitment”), but refers to a relationship between two parts of a high degree of confidence and with a view to be long term.
To achieve levels capitalizable Engagement is necessary to cultivate relationships that are developing on the Internet. It is through the relationship with our community, monitoring and cultivation, we can identify those people who, besides being true users of our products and loyal to our brand, have influence on their community are. Natural Born Leaders opinion, they are not necessarily anointed by the mass mediation, but normal people that other people follow and respect.