These days a read article about Liars companies, those who buy and sell fake online reviews: “New York fined 19 companies for paper writing fake reviews on the Internet”. The issue is not new, but still present and prominent role in all matters relating to the management of Reputation Online:
What is the level of credibility that can give online reviews?
This was the first question from the audience I performed at a congress of marketing, back in 2008 !! when we showed the then pioneering studies of online reputation for hospitality and tourism.
A few days ago came back to me the same question was with which I received in the presentation of a report Online Reputation for an outstanding tourist destination.