Caring online reputation is absolutely necessary for any brand today.Internet is a useful means of communication, where updated information, which can give us visibility, or the worst in us.

90% of users trust the recommendations published on the Internet conspecifics (Forrester). 70% trust what they indicate users do not know, and 27% values the opinion of experts. Only 8% believed what they say celebrities. Meanwhile, 75% of customers do not believe what they say advertising.

Influence buying decisions. 70% revises such comments before deciding to buy. Proof of this is that the traffic of the main user reviews sites has grown 158% in the last year. In addition, 97% of consumers who have made a purchase following these tips you agree with the assessments published.

These days a read article about Liars companies, those who buy and sell fake online reviews: “New York fined 19 companies for paper writing fake reviews on the Internet”. The issue is not new, but still present and prominent role in all matters relating to the management of Reputation Online:

What is the level of credibility that can give online reviews?

This was the first question from the audience I performed at a congress of marketing, back in 2008 !! when we showed the then pioneering studies of online reputation for hospitality and tourism.

A few days ago came back to me the same question was with which I received in the presentation of a report Online Reputation for an outstanding tourist destination.

Content marketing has become an indispensable practice within the marketing strategy of companies. 87% of B2B uses social networks to promote their content, using an average of 5 platforms.

B2B companies currently spend 26% of their marketing budget to its content strategy, and more than half of them plans to increase its investment in the next 12 months.

LinkedIn is the most used social platform to share content for these companies (76%), just twice as Facebook (38%). Meanwhile, Twitter is in second place (59%), especially due to its potential as a broadcast channel.

One of the primary goals of any business is to get new customers, and a way to attract non – intrusively is using strategies Inbound Marketing.

This is probably because the tactics of Inbound Marketing focus on creating quality content that will push users to companies or products, where they would be positioned naturally. Aligning the content that is published with the interests of customers, naturally it attracts incoming traffic that businesses can turn into leads, sales, etc...

How to consume information is not the same in any type of device, therefore, not how it affects us that message. On average, users use up to 4 devices, where the smartphone plays a key role, followed by the television, according to data provided by Magna Global.

In recent years, the exposure time to the different devices has increased dramatically, to the point that they spend more time sleeping. Already in 2012 the study estimates that devote 74.5 hours to consume information, compared to 60 who invest in our sleep time.

Fashion brands still have a long way to optimizary adapt their online sales to tablet devices; This is the main conclusion of the study by QUISMA, network marketing agencies results leader in Europe, whose aim is to assess the adaptation of online selling tablet device eight stores leading the fashion market in Spain: Nike, Zara, Adidas, C & A, Stradivarius, Mango, Springfield and Desigual.

Mango stores and adidas have developed remarkably adapted to tablet devices; They have a simple structure and a careful design and large buttons for easy user navigation both vertical and landscape. In addition, registration and purchasing processes are very intuitive and have confidence elements, conditions of purchase and a button Call-to-Action visible and highlighted.