25% of consumers believe that online reviews are not real
Do you trust customers online reviews? In general yes, 75% believe that these recommendations and ratings from users usually fair, and therefore credible. This is the main conclusion that the study by Maritz has arrived.
The results of this work are reflected in the white paper “Customer Rating and Reviews Site: An Upcoming Crisis of Confidence”, taken from an online survey of 3,404 people, who were asked by the confidence that they inspired you the who read reviews on sites like TripAdvisor, Yelp, Zagat or Google. Among the main conclusions we can emphasize that:
60% of customers and consumers rely more on the comments of other customers in the numerical ratings, or stars. Only 11% takes account of these numerical scores, while 29% consider both equally. 25% believe that these views are not real; 16% think are negative, lie a 9% think the reality too much makeup.
Young people face these recommendations and qualifications are more skeptical, although all age groups recognized take into account this information. 70% of young people between 25 and 34 trust them, whereas in the case of consumers between 45 and 55 years exceeds 80%, a percentage that rises slightly from the 65.
Customers rely more on sites dedicated specifically to collect such recommendations as may be the case for TripAdvisor. Also, the major portals offer more credibility than smaller ones. Following the case of TripAdvisor, it has become a real source of reference when choosing a hotel for a holiday.
The most notable example of this work is that the customer experience and leads them to discern the real opinions of those invented. Users have developed a special instinct that leads them to know how to read between the lines, and form an opinion, following the comments posted. For example, when all opinions concerning the product in question are too positive, customers choose to keep looking, in order to contrast. Also wary of these blandishments when an item does not have many opinions. The general trend is to take the data a bit with pliers, and seek a balance between all comments.