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5 Myths that brands still believe about millennials

Brands are pretty close to despair understand the millennials. The so-called Generation Y or Millennials, which includes those born in the 80s and early 90s, is the object of desire of businesses are the next big group in the labor market (which will become in consumer decision-makers as they will be those who are more spending) and they are one of the most attractive consumer groups by their characteristics to which it has had to face the market in recent decades.

However, brands and businesses do not understand these consumers. Millennials have little to do with their parents or older siblings and are diametrically different from previous generations. Those responsible for human resources, this is causing them great problems because they do not understand what seek these young people when faced with the labor market (their value system is different and value intangibles like happiness over things like high) income. For marketers, the situation is not them easier.

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The generation of millennials do not buy without their mobile

Are electronic devices an indispensable and essential part of the buying habits of Millennials? The Millennial generation is the first that has grown and become adult (and consumer) in an environment in which electronic devices were everywhere and where buying habits were opened to many and novel formulas they changed how they buy and how brands and related information are accessed. Therefore, their consumption patterns are very marked by this new context and have become something other than what they used or were members of the previous generation.

It is said recurrently that millennials consumers are no longer able to buy if not with the phone in hand or already do not except with internet as support or support and the fact is that the data and analysis reality show that the statement is not a cliché but a pretty good estimate of how buy the millennials. A study by Mintel on buying habits millennials so has (again) proven.

Posted inBusiness Tech News

The online reviews succeed by replacing the “see and touch” of the off line stores

One of the emerging genres in the network is the reviews. In fact, one could say that leads being an emerging genre for years, but the truth are that as time goes popularity also is increasing. Consumers (and some specialized media) publish full articles of opinion about the products they consume and, above all, produce videos that show the characteristics of these products and services.

YouTube is full of testimonials where someone explains his experience with this product and which visits this content and reception of them never ceases to be positive. Consumers, the opinions of others love and before buying a product they feel increasingly tempted to look at what others have. Who has not sought each other’s opinion before giving the final ok to shopping, and who has not analyzed in a YouTube video two products before settling on one?

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Companies are giving priority to content over ads

Nobody likes online ads: interrupt, deconcentrated, and half the time not even appear products you could be interested in buying. The figures endorse: the ratio click on the banners does not stop down, 94% of consumers skip the pre-roll ads for the first five seconds and 1 in 10 display ads come not ever be seen by a person. Not to mention the rapid growth in the adoption of adblocking: legion consumers are happy to do without online advertising.

In this context, brands must bet on other formats to promote themselves , and budgets give a good account of this: every time grows more investment in quality content, compared with advertisements life, as reflected in the analyst Rebecca Lieb in a new report, where various statistics on the effectiveness of online ads of various brands top are shared.

Posted inBusiness

What to do when the market does not have purchasing power

The main question that we will solve in this article, what to do when the market has no purchasing power? I want to focus specifically on this question, because there are many users who have consulted me often this concern.

To provide enough clarity of this aspect, I will speak with absolute frankness of this situation, in my case, for example, that is, if, after having done a thorough analysis of the market, if having decided that I will dedicate this segment of the market and if after having seen and analyzed this market segment has no purchasing power, i.e. that this market niche not I can buy my products and my services, I just threw away the project.

Posted inBusiness

Four warehouse cost-cutting measures for 2016

Keeping a tight rein on spending is crucial if you want to have a successful and profitable business; therefore, companies need to examine where they could be saving money to make their operations more efficient. If you operate a warehouse facility, here are four cost-cutting measures that you could implement in 2016.

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How to create a more productive workplace including staff incentive programs

A productive and happy workplace is every employer’s dream because this is crucial to the success and profitability of the business. There are a number of actions that can be taken in order to achieve this, but be aware that the nature of the business and the kind of individuals that make up the staff will determine the best methods for creating a positive work environment. Staff incentive programs are becoming increasingly popular as they inspire and motivate, whilst simple recognition and thanks is always welcomed and appreciated.

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2016: the perfect year in which to launch a catering business.

Have you always wanted to launch a catering business? Make 2016 the year in which you do it!

As with most industries, the catering trade has suffered during the recession. With customers looking for cheaper ‘do-it-yourself’ alternatives, things have been tough for those in the trade; however, this is beginning to change. People are turning to professional caterers once again to make their event as good as it can possibly be, making 2016 the perfect year for you to launch the catering business you have always dreamed of.

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Budget Pub Renovation Ideas for 2016

Giving your pub a renovation, whether it’s through a number of small changes or a complete facelift, can be just what you need in a time of flagging sales and the looming quiet months of January to March. We take a quick look at the key trends in pub styles and how to achieve them without spending too much money.

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How to leave satisfied customers

It’s not easy, but very important. Learn some tips to make your customers satisfied

5 Key Ways to Leave your Satisfied Customers

A common question among entrepreneurs is how to let customers satisfied with the services provided. It’s a very interesting question that we will analyze in this paper, highlighting five main keys to achieving this goal.