Internet has changed us now act as a single collective mind

Practically within 5 years, we will all be connected to the Internet through mobile devices and new tablets. Nothing to do with trends and technologies more than two decades ago when in 1990 the Internet was beginning to take its first steps as the global network that is today Do you remember how all this started?

Although it may seem incredible, its origins date back to the early 60s, although connectivity between people and their penetration of business and family, does not occur until the early 90s.

The origins of the network are focused on delivering information through simple texts, which were classified according to the data interpreted by browsers such as Netscape or Explorer among others. A one-way channel, “read-only” user information without any interaction.

Recalling seekers

The need to deliver information requires the creation of directories and search engines that allow us to more easily find information. Lycos sees the light in 1993 and later, Yahoo and Alta Vista became undisputed leaders of the network.

Spending on Internet advertising in 2019 will surpass the television

A Forrester study has set a date and time to time when ad spending on television will be behind the advertising investment in the digital market and change is imminent. According to the findings of the study, in 2016 it will reach one another and in 2019 the difference between them is already a few thousand million dollars.

In 2019, forecasts Forrester (which are limited to the US market, although this issue is the market of this country that often set the tone for what will happen in the other in the immediate future) indicate that spending on advertising television brands will be in the 85,800 million dollars. Faced with these numbers, digital advertising will get billed an amount 30% higher, as noted from the consultant, and reach 103,000 million. Thus, the investment in Internet advertising will overtake investment in TV advertising.