Facebook is betting big on the live video, like many other social platforms.And these contents are broadcast in real time, get together in a given very broad audiences time and generate more engagement than traditional videos (according to data from Facebook, videos live are up to three times longer than the rest).

But although these videos get much success at the viewings, its attractiveness is less from the point of view of income: is that Facebook Live does not, for the moment, advertising, and that leaves no precious income both Facebook and creators of videos. Something that network Mark Zuckerberg has put solution soon.

According to reports Digiday are several publishers who have said that Facebook has already assured them that thinks put some advertising format in place and begin to test them soon, but have not given more information about how will the ads or the specific dates on which they’ll be available.