A Forrester study has set a date and time to time when ad spending on television will be behind the advertising investment in the digital market and change is imminent. According to the findings of the study, in 2016 it will reach one another and in 2019 the difference between them is already a few thousand million dollars.

In 2019, forecasts Forrester (which are limited to the US market, although this issue is the market of this country that often set the tone for what will happen in the other in the immediate future) indicate that spending on advertising television brands will be in the 85,800 million dollars. Faced with these numbers, digital advertising will get billed an amount 30% higher, as noted from the consultant, and reach 103,000 million. Thus, the investment in Internet advertising will overtake investment in TV advertising.