To date, the highest representatives of the companies have struggled to stay out of the area 2.0. A common trend even in large corporations. Something already highlighted a recent study published by Augure in late 2013 and in which revealed that 70% of CEOs Nasdaq 100 had no presence in Social Media.

However, being on social networks is not a whim but a necessity. Different audiences of a company, from customers to employees and stakeholders need their visible head is able to come to the fore at any time, and demonstrate that holds the reins of his company. A fact that today is achieved by maintaining an active presence on social networks. This is a direct and open medium, which allows instant and effective communication, thereby contributing to confidence and commitment.