Mobile sites and applications retailers do not meet user expectations in terms of experience and usability. So we learned a result of the survey conducted in the UK to more than 460,000 consumers ForeSee.

According to the Index of Experience ForeSee, none of the major retailers reached levels of excellence in their mobile sites in terms of customer experience. A reality that does not fit at all to the needs of users and which is a major obstacle to the development of mCommerce, with the aggravating circumstance that, poor mobile site optimization of a customer check into the arms of the competition.