There is no point denying the evidence. Discounts and other economic incentives are the last little push that customers need to finally push the button to buy.

However, not all these “cuts” have the same effect or influence equally on all customers. According to the study of Retention Science, customers prefer to get a percentage discount on their orders. Such is the case of 30.9%.

Another advantage that the rage is being able to save shipping costs. About a quarter of respondents (21.8%) prefer not to have to pay more for that home with the order.