We are Anonymous. We are Legion. We do not forgive. We do not forget.Tarry !. This slogan known that Anonymous championed their own struggle, could well be applied to the vast number of consumers and dissatisfied customers who protest or express their displeasure at the negative experiences with companies and brands. The only difference is that in this case, do not deal with anonymous people who lack or try to hide their identity, but people who report certain abuses and claimed to own name and so discovered, better treatment, better care and solutions their problems as clients.

Surely we all witnessed on occasion of a situation of this kind. Either through forums, communities or social networks, complaints and negative experiences by consumers exposed to all kinds of companies and brands are a constant which is continuously repeated. With it, companies reputation is at stake and tends to a thread that can sometimes lead to conflicts or problems many older and difficult to control for own brands.