It is no news that customers seeking information on what they are interested in buying. An activity for which 61% use their smartphone. A fact that turns mobile devices into major drivers of sales, also for retailers.

The study of GE Capital Retail has been able to appreciate the usefulness of these mobile devices when encouraging sales, not only online, but also in the case of traditional shopping. Thus, 36% of participants in their study acknowledge that they have made a purchase with your smartphone in the last quarter.