Social networking and information sharing have become more than just a trend and a constant in the social network or any online marketing strategy. Thanks to the power of the media and social networks now, information ‘travels’ quickly gaining in this process greater coverage, dissemination and the possibility of reaching a wider audience.

These are certainly important issues that have highlighted the importance of content in social media strategies and online marketing, no regardless that to achieve our goals, quality of information and its context are also aspects that should prevail and prevail to achieve greater relevance and impact.

No need to remember once again that content is still king and queen context. But again, the crusade for many began to gain relevance and visibility through the content, again leaving evidence and erroneous beliefs by those who have not yet understood that the amount is not synonymous with quality.

Thus, those who act wrongly using social networks to flog continuous bomber information indiscriminately, must also understand that in this act of excesses, the result can cause significant adverse effects.

It is true that not only marks but again blogs and online publications venture to experience a new golden era, and found social networks a new channel of information dissemination and promotion. However, in practical and intelligent use the key that will make us gain greater relevance and influence if base our actions on some basic principles resides.