We know that emotions are one of the cornerstones of the commitment that customers buy with brands. We know that they have become a target for the identification of which depends on the success of a marketing strategy.We know that the product will now precedes the experience, as a link between customers and brands.

The experience has become an indivisible part of the new advertising. The pursuit of customer engagement with the brand, is not possible without impact and emotion variables that make the experience “a matter of mutual benefit.”