The start of the new year imposes new budget planning and design for companies. In the case of B2B, more than half (52.2%) I have decided to increase resources for marketing area in 2014, as stated in Advertising Age.

According to BtoB Outlook: Marketing Priorities and Plans, the percentage of companies that this year will increase its budget is significantly higher than it did the same in 2013 (52.5% vs 48.7%). Instead, it should clarify that the percentage of the increase will not be very high. Only 36.4% of the companies surveyed intend to increase the budget of the marketing area by more than 10%.