The content for mobile devices, the interest that the “more visual” social networks and the use of more efficient metrics are some of the trends that will continue to consolidate next year.

The emergence of the Internet in our lives brought new habits, new ways to access information (and share) and a vast range of entertainment in multiple ways. Consequently, manufacturers quickly realized that had landed in the digital world to seduce the growing majority of consumers connected.

But the web is, by definition, a changing territory. Sites, social platforms, applications and content associated with them are renewed all the time, blessed or ignored by millions of Internet users. For marketing strategists is not only essential to understand the ever-changing nature of the digital sphere but to identify, at a given moment, what are the most relevant to the design and promote actions of online marketing trends are.