More than half of the purchased images in an image bank as Fotolia downloaded to web formats, to illustrate web pages, blogs, social networks, newsletters or banners. If this proportion recalls the growing importance of images on the web, you should also prompt us to ask how to make the best use of our images.

The Engagement, a term that has been using rather regularity when it comes to Internet and specifically social media, increasingly positions itself more as the cornerstone of the Social Web. It is the ultimate goal, the main objective.

Engagement is an Anglo-Saxon term that has no precise translation (literally means “commitment”), but refers to a relationship between two parts of a high degree of confidence and with a view to be long term.

To achieve levels capitalizable Engagement is necessary to cultivate relationships that are developing on the Internet. It is through the relationship with our community, monitoring and cultivation, we can identify those people who, besides being true users of our products and loyal to our brand, have influence on their community are. Natural Born Leaders opinion, they are not necessarily anointed by the mass mediation, but normal people that other people follow and respect.

Do you trust customers online reviews? In general yes, 75% believe that these recommendations and ratings from users usually fair, and therefore credible. This is the main conclusion that the study by Maritz has arrived.

The results of this work are reflected in the white paper “Customer Rating and Reviews Site: An Upcoming Crisis of Confidence”, taken from an online survey of 3,404 people, who were asked by the confidence that they inspired you the who read reviews on sites like TripAdvisor, Yelp, Zagat or Google. Among the main conclusions we can emphasize that: