Are electronic devices an indispensable and essential part of the buying habits of Millennials? The Millennial generation is the first that has grown and become adult (and consumer) in an environment in which electronic devices were everywhere and where buying habits were opened to many and novel formulas they changed how they buy and how brands and related information are accessed. Therefore, their consumption patterns are very marked by this new context and have become something other than what they used or were members of the previous generation.

It is said recurrently that millennials consumers are no longer able to buy if not with the phone in hand or already do not except with internet as support or support and the fact is that the data and analysis reality show that the statement is not a cliché but a pretty good estimate of how buy the millennials. A study by Mintel on buying habits millennials so has (again) proven.