Posted inBusiness

5 Myths that brands still believe about millennials

Brands are pretty close to despair understand the millennials. The so-called Generation Y or Millennials, which includes those born in the 80s and early 90s, is the object of desire of businesses are the next big group in the labor market (which will become in consumer decision-makers as they will be those who are more spending) and they are one of the most attractive consumer groups by their characteristics to which it has had to face the market in recent decades.

However, brands and businesses do not understand these consumers. Millennials have little to do with their parents or older siblings and are diametrically different from previous generations. Those responsible for human resources, this is causing them great problems because they do not understand what seek these young people when faced with the labor market (their value system is different and value intangibles like happiness over things like high) income. For marketers, the situation is not them easier.

Posted inBusiness

The generation of millennials do not buy without their mobile

Are electronic devices an indispensable and essential part of the buying habits of Millennials? The Millennial generation is the first that has grown and become adult (and consumer) in an environment in which electronic devices were everywhere and where buying habits were opened to many and novel formulas they changed how they buy and how brands and related information are accessed. Therefore, their consumption patterns are very marked by this new context and have become something other than what they used or were members of the previous generation.

It is said recurrently that millennials consumers are no longer able to buy if not with the phone in hand or already do not except with internet as support or support and the fact is that the data and analysis reality show that the statement is not a cliché but a pretty good estimate of how buy the millennials. A study by Mintel on buying habits millennials so has (again) proven.