Demonstrate the impact of marketing activities is the big headache that marketers face. Pressure has increased in recent years, has confessed that 85% of sellers.

As reflected in the report of ITSMA and EEV (Vision Edge Marketing), only 26% of companies are able to measure the impact of your marketing strategy for your business.

Although companies have the assurance that their actions effectively promote business, it is not so easy to prove. According to the survey, 40% of these vendors said that their marketing efforts are noted in the impact of your business, but can not show how they have influenced the achievement of the objectives. Another 28% also defends the effectiveness of their marketing strategy, but does not know if has significantly impacted, nor how to measure those results.