If you want your banner ads to boost traffic to your site, it’s essential to understand how to utilise design elements and strategies to encourage people to click.
Create a defined frame
The eye is naturally drawn to subjects that are placed within a frame, so it’s best practice to ensure your banner ads have a clearly defined border.
Ensure your text is readable
Your banner ad text needs to be readable even at a glance, so it’s important to avoid fonts that are too small, too thin, or overly detailed. Working with a team who understands how to create banner ads that provide a good return on investment, such as The Bannermen, can help you to choose the best fonts and design elements to support your objectives.
Utilise animated elements
HTML 5 ads with animated elements often outperform those without, so you may want to consider incorporating animation into your designs. Simple animations work best, as you don’t want to distract attention away from the overall message you want your ad to convey.
Think about your branding
To ensure that visitors to your website have a cohesive experience from the outset, it is important to ensure that your banner ads align with your brand image. If your landing page looks completely different to your banner ad, you’re going to confuse your visitors which could have a detrimental impact on your bounce rate.
Select an appropriate colour palette
In addition to ensuring that the colours featured in your advert reflect your brand, it’s worth considering the different feelings and associations different colours can evoke. As this BBC article on the psychology of colour explores, red tones can evoke feelings of passion and energy, greens feel very nurturing and calming, and blues instill feelings of serenity, safety and trust.
Choose relevant graphics
Graphics and imagery can enhance a banner ad. However, it is vital that the images you choose relate directly to the message you want to convey. Your banner ad may not require any imagery, so don’t be afraid to focus solely on text instead.