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Sloth, enemy of traditional trade and e-commerce ally

Wikipedia itself illustrates this well known term. Sloth, Latin: acedia, accidia, pigritia. Despite its many definitions, commonly also it is known as laziness, laziness, slothfulness, laziness, among other terms that may even become pejorative.

All living things that move, they tend not to waste energy if there is no profit, which does not need to be safe and immediate. Even people who avoid any activity of which this benefit is not immediate, they are often described as lazy or lazy.

No need many more explanations to understand the connotations of laziness and the unwillingness to perform certain tasks also under certain circumstances or habits that make us become more comfortable people. However, if we can stop and reflect, how these behaviors are directly influencing other habits and trends.

Woman in cafe working on laptopIn the era of social media and the global Internet, e-commerce has exceeded its boiling degree to transform the way consumers make many of their purchases. And it is here where comfort ends up becoming lazy.

Throughout this year, we have discovered many of the data, reports and studies that relieved us the emerging role of electronic commerce. Forecasts for Christmas show as online shopping will experience significant growth again, also driven by the increasing use of today ‘s mobile devices. These devices have revolutionized e – commerce and how consumers shop. Now purchases can be made at any time and from anywhere. A number of amenities that end turned into this kind of “laziness” that ends up becoming and give way to other sedentary habits such as e-Sofing.

Recently, a study by Verdit, highlighted the dependence on these devices in the daily life of online consumers. According to the report itself, 2 out of 3 customers buy from her living room. For them, especially for consumers aged between 35 and 54 years, buying online it is a much more satisfying experience than shopping, a concept that is exacerbated in the case of men.

These data and new habits reflect how these new facilities and amenities has given way to the sluggishness of consumer increasingly prefers to shop without leaving the site without the need to leave to stroll or visit certain physical stores. And how habit, these increasingly widespread and repeated regularly, behaviors eventually settle in the customs of a society. But in turn, also they pose a threat and not only a great disservice, but also a challenge for traditional trade.

If all this may sound unconvincing, the claims of companies like Amazon better not to talk. According to the president of the company, Jeff Bezos, Amazon could start delivering packages via drone or drones in no more than five years. And although for many this announcement could be more than a marketing campaign than anything else, it can serve to get an idea how the future of commerce and shopping increasingly points to offer certain advantages and comfort to the consumer, who will be trapped behind the doors of your own home.

How to issues close their doors traditional stores in 15 years? Every day there are more hypotheses and theories about the future of traditional trade. What is obvious and a reality, is that laziness has been established in the daily lives of consumers, and what seems to us an easier life can end extinguish the habits of the past and with them many of the trade more traditional. Viewed this way, Sloth, has become the worst enemy of traditional trade and in the best ally of electronic commerce.

However, despite the great progress of electronic commerce, which must also continue to evolve and mature, traders at street still have the opportunity to address this, as one of its great these. These should counteract the comforts and advantages that feed our laziness, encouraging consumers to go out and visit his business premises in a creative and ingenious way, without forgetting that should always be benefits to compensate for such efforts.

And you? Do you consider yourself as comfortable and lazy consumer?

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