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Marketing online: 5 Keys to face

The content for mobile devices, the interest that the “more visual” social networks and the use of more efficient metrics are some of the trends that will continue to consolidate next year.

The emergence of the Internet in our lives brought new habits, new ways to access information (and share) and a vast range of entertainment in multiple ways. Consequently, manufacturers quickly realized that had landed in the digital world to seduce the growing majority of consumers connected.

But the web is, by definition, a changing territory. Sites, social platforms, applications and content associated with them are renewed all the time, blessed or ignored by millions of Internet users. For marketing strategists is not only essential to understand the ever-changing nature of the digital sphere but to identify, at a given moment, what are the most relevant to the design and promote actions of online marketing trends are.

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60% of B2B companies enhance their investment in online video

The start of the new year imposes new budget planning and design for companies. In the case of B2B, more than half (52.2%) I have decided to increase resources for marketing area in 2014, as stated in Advertising Age.

According to BtoB Outlook: Marketing Priorities and Plans, the percentage of companies that this year will increase its budget is significantly higher than it did the same in 2013 (52.5% vs 48.7%). Instead, it should clarify that the percentage of the increase will not be very high. Only 36.4% of the companies surveyed intend to increase the budget of the marketing area by more than 10%.

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The power of recommendations pervasive among younger moms

The power of online recommendations decisively influences moms when buying baby products. This is reflected in the latest study by BabyCenter.

66% of the millennial moms highest income states actively seeking online opinions when it comes to buying products for your baby. The experience and advice from other mothers are for them a source of reliable information. Hence brands begin to worry about the degree of customer satisfaction, and work to provide a satisfying experience. Values that will lead them to recommend the brand.

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10 ideas to bring the customer experience to the next level

The customer holds now more than ever the focus of the strategy of any company. His experience and level of demand leads us to constantly work to exceed your expectations.

It is no longer enough to be there to address a specific problem, it is necessary to the next level. To this end, the article of 1to1media collects 10 ideas to advance our goal of providing a fully satisfactory experience to our customers…

Be proactive. The customer does not begin only when he calls our attention to a significant problem, but must be present from the first signs of it. The detection of the first setback is enough to launch the whole mechanism, and wake up alerts that allow them to act, in order to show our interest in ensuring their satisfaction, resolve any issues related to the brand.

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Free delivery vs online discounts, a battle between generations

There is no point denying the evidence. Discounts and other economic incentives are the last little push that customers need to finally push the button to buy.

However, not all these “cuts” have the same effect or influence equally on all customers. According to the study of Retention Science, customers prefer to get a percentage discount on their orders. Such is the case of 30.9%.

Another advantage that the rage is being able to save shipping costs. About a quarter of respondents (21.8%) prefer not to have to pay more for that home with the order.

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Marketing Social media keys: In search of Influence through Content

Social networking and information sharing have become more than just a trend and a constant in the social network or any online marketing strategy. Thanks to the power of the media and social networks now, information ‘travels’ quickly gaining in this process greater coverage, dissemination and the possibility of reaching a wider audience.

These are certainly important issues that have highlighted the importance of content in social media strategies and online marketing, no regardless that to achieve our goals, quality of information and its context are also aspects that should prevail and prevail to achieve greater relevance and impact.

No need to remember once again that content is still king and queen context. But again, the crusade for many began to gain relevance and visibility through the content, again leaving evidence and erroneous beliefs by those who have not yet understood that the amount is not synonymous with quality.

Thus, those who act wrongly using social networks to flog continuous bomber information indiscriminately, must also understand that in this act of excesses, the result can cause significant adverse effects.

It is true that not only marks but again blogs and online publications venture to experience a new golden era, and found social networks a new channel of information dissemination and promotion. However, in practical and intelligent use the key that will make us gain greater relevance and influence if base our actions on some basic principles resides.

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Sloth, enemy of traditional trade and e-commerce ally

Wikipedia itself illustrates this well known term. Sloth, Latin: acedia, accidia, pigritia. Despite its many definitions, commonly also it is known as laziness, laziness, slothfulness, laziness, among other terms that may even become pejorative.

All living things that move, they tend not to waste energy if there is no profit, which does not need to be safe and immediate. Even people who avoid any activity of which this benefit is not immediate, they are often described as lazy or lazy.

No need many more explanations to understand the connotations of laziness and the unwillingness to perform certain tasks also under certain circumstances or habits that make us become more comfortable people. However, if we can stop and reflect, how these behaviors are directly influencing other habits and trends.

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How to use technology to improve customer service

The customer is a key in the sales cycle; an ingredient that is present throughout the process and which bears the responsibility to ensure a satisfactory experience and promote their loyalty.

Have good customer service is the next level, you can strengthen the bond and build trust. Hence the need to innovate in this area, applying new tools and channels to facilitate this communication. Fortunately there are many solutions on the market, which should know and UQUE can always be integrated to exploit their potential.

The online chat, to chat in real time from the website. It is very common during the checkout process, customer expresses doubts. Before which, it can choose to search for information on the web, or try to find by any means. If you have the opportunity to speak directly, without the need to pick up the phone, quickly and effectively, it will increase the likelihood that the customer use this system, and it valued as a point in favor of the company. On the other hand, internally it is a fast and efficient method of managing customer requests, including several at once, thereby saving time and money and gaining in effectiveness.

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Does being in social networks is part of the work of the CEOs?

To date, the highest representatives of the companies have struggled to stay out of the area 2.0. A common trend even in large corporations. Something already highlighted a recent study published by Augure in late 2013 and in which revealed that 70% of CEOs Nasdaq 100 had no presence in Social Media.

However, being on social networks is not a whim but a necessity. Different audiences of a company, from customers to employees and stakeholders need their visible head is able to come to the fore at any time, and demonstrate that holds the reins of his company. A fact that today is achieved by maintaining an active presence on social networks. This is a direct and open medium, which allows instant and effective communication, thereby contributing to confidence and commitment.

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Spending on Internet advertising in 2019 will surpass the television

A Forrester study has set a date and time to time when ad spending on television will be behind the advertising investment in the digital market and change is imminent. According to the findings of the study, in 2016 it will reach one another and in 2019 the difference between them is already a few thousand million dollars.

In 2019, forecasts Forrester (which are limited to the US market, although this issue is the market of this country that often set the tone for what will happen in the other in the immediate future) indicate that spending on advertising television brands will be in the 85,800 million dollars. Faced with these numbers, digital advertising will get billed an amount 30% higher, as noted from the consultant, and reach 103,000 million. Thus, the investment in Internet advertising will overtake investment in TV advertising.