Posted inBusiness

If brands want to follow them will have to give their fans what they want

According to eMarketer, it is estimated that there will be nearly 21 million Twitter users in the US later this year and that a significant portion of them will use this channel to follow brands.

Research on Twitter users Constant Contact and Chadwick Martin Bailey puts the share track in 21% of the total, closely in line with the study of Compete, held in April this year 2011, according to which 19% Twitter users are here brands to follow.

Posted inBusiness

Are community managers capable of generating experiences and emotions among followers of brands?

We know that emotions are one of the cornerstones of the commitment that customers buy with brands. We know that they have become a target for the identification of which depends on the success of a marketing strategy.We know that the product will now precedes the experience, as a link between customers and brands.

The experience has become an indivisible part of the new advertising. The pursuit of customer engagement with the brand, is not possible without impact and emotion variables that make the experience “a matter of mutual benefit.”

Posted inBusiness

Most large online fashion shops need to optimize their websites to mobile devices

Fashion brands still have a long way to optimizary adapt their online sales to tablet devices; This is the main conclusion of the study by QUISMA, network marketing agencies results leader in Europe, whose aim is to assess the adaptation of online selling tablet device eight stores leading the fashion market in Spain: Nike, Zara, Adidas, C & A, Stradivarius, Mango, Springfield and Desigual.

Mango stores and adidas have developed remarkably adapted to tablet devices; They have a simple structure and a careful design and large buttons for easy user navigation both vertical and landscape. In addition, registration and purchasing processes are very intuitive and have confidence elements, conditions of purchase and a button Call-to-Action visible and highlighted.

Posted inBusiness

45% of mobile users demand personalized offers tailored to your interests

It is no news that customers seeking information on what they are interested in buying. An activity for which 61% use their smartphone. A fact that turns mobile devices into major drivers of sales, also for retailers.

The study of GE Capital Retail has been able to appreciate the usefulness of these mobile devices when encouraging sales, not only online, but also in the case of traditional shopping. Thus, 36% of participants in their study acknowledge that they have made a purchase with your smartphone in the last quarter.

Posted inBusiness

Only 1 in 4 marketers can demonstrate the effectiveness of their marketing strategy

Demonstrate the impact of marketing activities is the big headache that marketers face. Pressure has increased in recent years, has confessed that 85% of sellers.

As reflected in the report of ITSMA and EEV (Vision Edge Marketing), only 26% of companies are able to measure the impact of your marketing strategy for your business.

Although companies have the assurance that their actions effectively promote business, it is not so easy to prove. According to the survey, 40% of these vendors said that their marketing efforts are noted in the impact of your business, but can not show how they have influenced the achievement of the objectives. Another 28% also defends the effectiveness of their marketing strategy, but does not know if has significantly impacted, nor how to measure those results.

Posted inBusiness

Retailers suspended in mobile experience

Mobile sites and applications retailers do not meet user expectations in terms of experience and usability. So we learned a result of the survey conducted in the UK to more than 460,000 consumers ForeSee.

According to the Index of Experience ForeSee, none of the major retailers reached levels of excellence in their mobile sites in terms of customer experience. A reality that does not fit at all to the needs of users and which is a major obstacle to the development of mCommerce, with the aggravating circumstance that, poor mobile site optimization of a customer check into the arms of the competition.

Posted inBusiness

Why brands want to conquer the hipsters?

One of the best manuals to find out what being a modern, the Castilian word that could apply to talk about what hipster, is no manual sociology. It is a not very long (and with a test at the end to test our level of modernity) comic, which claims to be “more useful than the Tupperware your mother,” and that explains how the protagonist ended up becoming the figure that gives title history, Modern Pueblo. Graphic design, artists and gin and tonics with cucumber slices: And so, laughing, the outlines of what they like to modern is discovered. The comic was one of the bestsellers of 2011 (and yes, perhaps gin and tonics with cucumber slices and have become mainstream), but interest has not waned modern since.

Hipsters are the new wave crest and brands want to be with them. The cities have been invaded by local small they are ‘like them’, have flourished as if it had come spring points to buy organic things or unique things (or anything that departs from usual) and up fully mainstream firms have begun to incorporate themselves what they buy modern elements. The ads are, of course, full of hipsters, because modern have become an attractive market and conquer.

Posted inBusiness

We are legion, the new motto for customers

We are Anonymous. We are Legion. We do not forgive. We do not forget.Tarry !. This slogan known that Anonymous championed their own struggle, could well be applied to the vast number of consumers and dissatisfied customers who protest or express their displeasure at the negative experiences with companies and brands. The only difference is that in this case, do not deal with anonymous people who lack or try to hide their identity, but people who report certain abuses and claimed to own name and so discovered, better treatment, better care and solutions their problems as clients.

Surely we all witnessed on occasion of a situation of this kind. Either through forums, communities or social networks, complaints and negative experiences by consumers exposed to all kinds of companies and brands are a constant which is continuously repeated. With it, companies reputation is at stake and tends to a thread that can sometimes lead to conflicts or problems many older and difficult to control for own brands.

Posted inBusiness

Interaction: Why is it so important to your comment?

Long before Facebook announced its new statistics, which are oriented in a measure the interaction of published content (among other things, of course) trends indicate a shift in the industry of social media to interaction, conversation, leaving a little off the myth of large amounts of fans, to focus more on bilateralism, i.e. the commitment of the audience.

What I want to refer to this? Surely you’ve seen quite often: very interesting items that are viewed by thousands of people, retweeted by hundreds, with many clicks on the “Like” button on Facebook, with many “+1” of Google.

From any point of view, a success for its content but, however, when we see the comments area, the reality we see is totally different: very few comments, and even, in some cases, without comment.

Posted inBusiness

How the m-commerce will change again, the way we buy

When even the companies are preparing for the jump to electronic commerce and to change their sales strategies by new needs imposed this change in consumer habits, an evolution of e – commerce has already appeared willing to change even more things. This is the m-commerce, which is no more (or less) than e – commerce from mobile devices. Consumers increasingly access the network from their smartphones and from their tablets, so I expected it to also make e – commerce sites.

The statistics, whether they come from private companies or public bodies from all point towards this trend and confirm that it is a way to buy fully upward. “In recent years, we have seen an upward trend in mobile shopping, but improved usability of the online store to make purchases through mobile devices is essential to compete in this niche market,” recently stated Ivan Navas, CEO Doofinder a shopping search engine, in presenting a report which highlighted, based on data from the firm, which in the first half of 2014 had increased by 12% the number of orders via mobile devices against him achieved in the previous year.