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If brands want to follow them will have to give their fans what they want

According to eMarketer, it is estimated that there will be nearly 21 million Twitter users in the US later this year and that a significant portion of them will use this channel to follow brands.

Research on Twitter users Constant Contact and Chadwick Martin Bailey puts the share track in 21% of the total, closely in line with the study of Compete, held in April this year 2011, according to which 19% Twitter users are here brands to follow.

If brands want to follow them will have to give their fans what they wantIn the study Constant Contact / CMB, most fans still only a few companies favored in Twitter. His main reason for becoming a follower of the brand, cited by 64%, is that they were already customers of the company, well above 48% following a firm just to get discounts and offers.

While Twitter followers can be loyal customers, that does not mean that monitoring has no effect on them. Overall, 50% said that after following the tweets of a company were more likely to purchase. Among men the percentage was 55%. A larger majority said even that would be more likely to recommend the brand to others, at least in the case of a few companies that followed.

If brands want to follow them will have to give their fans what they want.Apart from promotions and discounts, which represent information-61% follow brands to be the “first to know” what is happening and access exclusive content (36%), along with content that can be shared with and retweet others (28%).

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