The Rise of Immersive Marketing
In the modern business world, companies either position themselves one step in front of the rest or they bring up the rear. Marketing and advertising are a fantastic way to get consumers involved with a company, but often intrusive advertising alienates those consumers.
People are using AdBlock and other applications to avoid online advertisers, and the switch from cable to streaming devices will become more popular for the future of television. Customers are actively doing extra in order to get rid of ads completely. So, how does a company get the attention of consumers without annoying them? By creating fun.
Why Companies like Immersive Advertising
Companies are only reaching a fraction of the people through advertising than they were in previous years. With people not involved as much, to get the message across, get them involved in something fun. Moreover, the depth of immersive marketing leaves a lasting good feeling with consumers.
Traditional advertising can take weeks or years to do, but an experience or immersive ad can be quickly and effectively put together. When consumers like a campaign, they share experiences in social media or in conversations with friends, and positive word of mouth reaches more people with less effort, money and time.
Why Consumers Want Immersive Advertising
Customers go out of their way to avoid traditional advertising – even to the point of willing to pay and switch to another service. In fact, traditional advertising takes up too much valuable consumer time.
However, immersive ads can be different. Consumers will not feel their time is wasted because they made a conscious choice to participate. Consumers are embracing both augmented and virtual reality. Almost 50% of those aged 34 and under said they were curious to try a VR headset, thus combining VR into advertising can be beneficial. For a Immersive Experience with a difference for your business, visit a site like Immersive Me for an unforgettable Immersive Experience.
VR and AR Marketing
On considering immersive advertising, one of the most common things that comes to mind is the use of VR in advertising. A business can save both cash and time by putting together a campaign, and different people can see an ad a number of times without lessening any of the charm of the experience. VR can allow users to experience a game, take a private tour or test products with anything except the headset.
AR also can display the product without the product ever being there. IKEA, for example, allows customers to use AR on their catalogue application, which allows them to see what a particular item would look like in their homes just using their phone or tablet.
Offline Immersive Experiences
Immersive campaigns going on in the real world are much more likely to attract the attention of the public. Not only will the experience actually happen, but sometimes they are used to help people or to brighten someone’s day. They can also be like an experience of art in action.
Not every immersive experience has to be life-changing though, as simple convenience for the customer can go far. After all, those companies who recognize the value of a customer can make a lasting impression on those consumers. For example, adding a very bright and detailed menu in a restaurant allows customers to read faster and easier while getting their business done quickly.