Companies are giving priority to content over ads

Companies are giving priority to content over ads

Nobody likes online ads: interrupt, deconcentrated, and half the time not even appear products you could be interested in buying. The figures endorse: the ratio click on the banners does not stop down, 94% of consumers skip the pre-roll ads for the first five seconds and 1 in 10 display ads come not ever be seen by a person. Not to mention the rapid growth in the adoption of adblocking: legion consumers are happy to do without online advertising.

In this context, brands must bet on other formats to promote themselves , and budgets give a good account of this: every time grows more investment in quality content, compared with advertisements life, as reflected in the analyst Rebecca Lieb in a new report, where various statistics on the effectiveness of online ads of various brands top are shared.