Why brands want to conquer the hipsters?

Why brands want to conquer the hipsters?

One of the best manuals to find out what being a modern, the Castilian word that could apply to talk about what hipster, is no manual sociology. It is a not very long (and with a test at the end to test our level of modernity) comic, which claims to be “more useful than the Tupperware your mother,” and that explains how the protagonist ended up becoming the figure that gives title history, Modern Pueblo. Graphic design, artists and gin and tonics with cucumber slices: And so, laughing, the outlines of what they like to modern is discovered. The comic was one of the bestsellers of 2011 (and yes, perhaps gin and tonics with cucumber slices and have become mainstream), but interest has not waned modern since.

Hipsters are the new wave crest and brands want to be with them. The cities have been invaded by local small they are ‘like them’, have flourished as if it had come spring points to buy organic things or unique things (or anything that departs from usual) and up fully mainstream firms have begun to incorporate themselves what they buy modern elements. The ads are, of course, full of hipsters, because modern have become an attractive market and conquer.