As a digital marketing tool, it’s important for organisations to understand how their websites perform. Analysing website traffic can be straightforward and achieved in a number of ways. Google Analytics can be used by all skill levels. The tools from Google provide different report types and data to assist in making better decisions about which online marketing strategies to pursue.
Find out information about target market demographics, like age, gender, and location. This will allow you to craft better content and develop more targeted online advertising campaigns. You can also determine the device type that your market is using to access your site. This information can help you develop responsive designs that will be optimised for every device. To find out more about SEO Services Ireland, visit www.rycomarketing.ie/seo-services/
Being able to track conversions is another big benefit of using Google Analytics. This is an essential feature for any business or organisation that has goals for their website. Conversion tracking will help you understand what is working and what isn’t on your site. For example, if you have a high bounce rate (people leave your site after viewing one page) you can see why and take steps to reduce it by adding more engaging pages or improving the user experience.
In addition, Google Analytics will help you identify trends of your target audience so that you can be on top of their shifting interests. This will allow you to develop more relevant and engaging online advertising campaigns.