Facebook is a hugely influential platform in the world of consumer marketing, and it keeps evolving to offer greater value to its customers by publishing news and interacting with other websites and social media platforms. Here’s what businesses need to know about Facebook.
You can’t ignore it
Facebook has a mind-blowing 400 million users throughout the world, and the figure is still growing. This means that if the platform were a country, it would be the world’s third biggest!
Additionally, the average user is on the platform for just under an hour every single day. This offers huge opportunities for marketing. Imagine if you tried to get such attention from your other channels. Such a feat would be nearly impossible for out-of-house advertising, radio and the majority of print. A Gloucester SEO agency can help you to make the most of this ready audience.
Other key stats
Average users also have 130 friends, which offers plenty of access to other relationships thanks to casual connections and plenty of opportunities to market to groups. You’ll already see brands offering freebies and gifts to users who share branded content with their friend and contacts. The average user will also sign up to four fan pages every month. It doesn’t sound like a lot, but it does suggest that users are discerning.
Keep in mind that it takes time to build up traction on Facebook. Only 4 per cent of pages have fans numbering 10,000 or more. This means your strategy must focus on getting the most from your engaged fans rather than simply trying to collect big numbers. Interestingly, research also suggests that the frequency of wall posts has little impact on fan numbers, meaning that you can focus on quality rather than quantity.
Facebook Connect
Additionally, the Facebook Connect feature now has 80,000 websites linked to it. This means that Facebook is integrated into those websites and can offer a more seamless and integrated user experience. Now, MySpace and Yahoo! are providing deep integration functionalities to the site, and other big sites are set to follow. To find out more, check out http://digi-tel.co.uk/.
Facebox Fan Box
This is an interesting tool that allows your YouTube video audience, website visitors or e-newsletter audience to become fans of your brand without actually needing to log into Facebook. This is powerful integration at its best!