Marketing or advertising is a crucial aspect of an enterprise. Every company, big or small needs a medium to advertise its products or services to gain recognition in the market. When it comes to cost-effective and target-oriented advertising, online marketing is probably the best mode currently available. It is especially advantageous for those companies that are new and possess limited financial resources. Social media marketing is a division of internet marketing that has allowed companies to directly interact with consumers and give a personalized touch to their business.